As stated by Ellison, "Our real competition is Windows NT, not SQL Server", the competing database product from Microsoft Corporation. Oracle is aiming at the midrange to workgroup market with this move, hoping to take market share away from Microsoft. These changes do not affect Oracle's named-user pricing model according to Ellison, but support pricing has been standardized at 7 percent of the software cost for continuous coverage. In addition, Ellison is hoping that all of Oracle's sales can be booked via the Internet within the next year, which would serve to reduce sales overhead. Oracle's stock has more than tripled within the last three months, reflecting investors' confidence in Mr. Ellison's strategies. The most interesting aspect of Ellison's strategy is to go after customers that don't store their data in a database, but in a traditional file system, such as Windows NT. As stated by Ellison "We're going after the NT file server market." If Oracle's stated strategy is successful, they could pick up a huge piece of business in the low to mid-range customer base.
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